So I thought I’d talk a little bit about some of the marketing options you have available on Linkedin to promote your business or find staff.

Although there are plenty of free options when it comes down to using Linkedin to get your message out there, some do require spending a bit of cash, but hey, sometimes you just need to get that credit card out and speculate to accumulate.

Now let’s take a look at Linkedin Ads to start off with.

This is a great option to get your message across to the 150 million + professionals on Linkedin right now. You have the ability to specifically target your ad by geographical location, company size, industry, job, seniority, age and gender. You can even target specific company names and groups. You have a wealth of options to ensure you get to target exactly the right market for your offering.

Just as with many other platforms, Linkedin operates in a similar way with the option to run either on an auction model or by a bid basis. This runs by either CPC or CPM model.

The actual ad will be displayed either at the top, bottom or right hand side of a members profile or Linkedin home page. You have the ability to use both text and images within the ads being served.

You now have the option to link out to where ever you feel like you will get the best conversion from the ad. Perhaps a sales page on your site, a facebook fan page or maybe to your company page on Linkedin.

It really depends on what you are looking to gain from the ad. Maybe you are just after building brand awareness and want facebook likes or you are looking to convert sales and so will direct people to your actual website.

All in all, Linkedin ads are a very cost effective way to target professional users in business who would be interested in your products or services.

Photo courtesy of The Seaarer on Flickr. Some rights reserved