Jake — Page 2


Not got your company a page on Linkedin yet? Shame on you if you haven’t as you are missing out on a great marketing opportunity to get your firms message out there to over 150 million users worldwide.

This is an ideal place to showcase what you do and can be an amazing way of attracting new talent to your organisation. Now the basic company page is free but there are a few additional extras that you can pay for and depending on what you are after, can really boost your presence on Linkedin.

If you are the type of company that is always looking for staff then maybe consider purchasing a silver or gold careers page where you have the ability to feature a lot more additional content about yourselves. Perhaps you want to add some videos or employee achievements? Add that extra information that could just make the difference when it comes to attracting new staff to you.

Some of the options available to you are obviously the careers page we just mentioned as well as an analytics tab where the page admins can get their hands on the insights data about the people who follow your firm.

You also can have an overview tab that will give Linkedin members a quick snapshot of your company network. Another cool option is the products and services tab which can be used to showcase the kind of products and services you offer. This is a great way to put the very best of what you do in front of potential buyers.

Out of the millions of company pages available only a couple of hundred thousand firms have yet taken advantage of this ability. Don’t miss out and get the functionality added today and move ahead of your competitors on Linkedin.

Checkout the marketing options available to you today

Photo courtesy of smi23le at Flickr. Some rights reserved

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Linkedin Stock Up

by Jake on April 12, 2012

Well it was a good days trading for Linkedin (LNKD) stocks today seeing it rise by 8.44% from its opening price of 99.75 to its close at 105.90 giving them a market cap of US$10.85bn

The trading graph for today:

So far from 3rd January 2012 to 11 April that’s a massive 52.31% increase in price.

Not only is Linkedin a great platform for business, but a mighty good investment too as per Goldman Sachs buy rating that was issued recently on the stock. We keep a close eye on the markets here at Linkedin News and will continue to monitor the price over the course of the year.

Photo courtesy of herval at Flickr. Some rights reserved

So I thought I’d talk a little bit about some of the marketing options you have available on Linkedin to promote your business or find staff.

Although there are plenty of free options when it comes down to using Linkedin to get your message out there, some do require spending a bit of cash, but hey, sometimes you just need to get that credit card out and speculate to accumulate.

Now let’s take a look at Linkedin Ads to start off with.

This is a great option to get your message across to the 150 million + professionals on Linkedin right now. You have the ability to specifically target your ad by geographical location, company size, industry, job, seniority, age and gender. You can even target specific company names and groups. You have a wealth of options to ensure you get to target exactly the right market for your offering.

Just as with many other platforms, Linkedin operates in a similar way with the option to run either on an auction model or by a bid basis. This runs by either CPC or CPM model.

The actual ad will be displayed either at the top, bottom or right hand side of a members profile or Linkedin home page. You have the ability to use both text and images within the ads being served.

You now have the option to link out to where ever you feel like you will get the best conversion from the ad. Perhaps a sales page on your site, a facebook fan page or maybe to your company page on Linkedin.

It really depends on what you are looking to gain from the ad. Maybe you are just after building brand awareness and want facebook likes or you are looking to convert sales and so will direct people to your actual website.

All in all, Linkedin ads are a very cost effective way to target professional users in business who would be interested in your products or services.

Photo courtesy of The Seaarer on Flickr. Some rights reserved

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Linkedin Overhauls Group Search

by Jake on April 11, 2012

Did you know there are over 1.2 million groups on Linkedin? That’s a lot of user generated content being posted and discussed every day. There are groups just about any conceivable topic and you are bound to find something of interest to you if you start looking.

With 150 million registered users you can make a near certain bet that millions of Linkedin professionals are engaging and talking via groups every day in order to win business, find job opportunities or simply share knowledge with others. It is one of the group’s major selling points in that you can not only learn something new or get a quick answer to a question, but help build communities and share things that you are knowledgeable in.

Linkedin have now overhauled the groups function and added some great new features to make things a lot easier for you to find relevant groups with smarter search results. This is a big improvement on what was already a great feature.

Before you had to simply rely upon the title and description within your search, but now Linkedin are presenting the results based upon how well the group’s conversations that are taking place match your search query. They are now also presenting to you your connections within those groups so as to help you better refine what groups best meet your requirements.

This is a great step up and should make things much easier for the user from now on.

You can now filter the results of your search based upon language, categories and your own network. Want to see what groups your 1st degree contacts are in? Use that as a filter.

Looking for a group to do with German speaking SEO? You can now search for that and find the best result. Want to join a group about open source development such as Perl or Python? It is now much easier to find the most active groups.

Go and have a little play around in Linkedin groups and see what you can find today.

Click here to go to the new Linkedin group search facility

So it’s another big day for launches over at Linkedin as they launch two new targeting and analytics products which will be of huge interest to those involved in marketing. The new functions being rolled out are aimed at companies who have followers on Linkedin and called ‘Follower Statistics’ and ‘Targeted Updates.’

The Follower Statistics product is basically a dashboard for analytics that will give companies the ability to see how effective and engaging their status updates are performing. Anyone from the digital marketing world will already know how important this is and I have personally lost count the amount of hours personally spent digging around in the data provided by Google Analytics for sites I’ve worked on.

The other launch is the Targeted Updates feature that in a nutshell gives companies the ability to segment the professionals who follow them. They can use a range of options for this such as industry sector, company size, non-company staff, seniority, actual job and geographical location.

With this new feature companies will have the added power to send different and targeted status updates to their followers depending on what group they fit into with the new filters. I’m sure you will agree that this is a big function and will massively overhaul marketing on Linkedin.

In the first instance as Linkedin rolls out the new features they will be limited to a handful of companies such as Dell, Microsoft, AT&T as well as Samsung Mobile. Over the next few months they will receive a wider system roll out so keep your eyes open as we will post here as soon as they are more widely available.

These new products will greatly enhance engagement with a company’s followers and Jonathan Lister, VP of North American Ad Sales said, ‘The value of the [follower] ecosystem is really driving media efficiency, [It’s] giving marketers very precise abilities to target and send messages in a really compelling way.’

Lister was also quoted as saying that 70% of Linkedin members follow companies or most certainly would given the chance. The actual current figure remains undisclosed.

All in all I like these new features and can’t wait to get to play around with them personally.

Photo by Nan Palmero on Flickr. Some rights reserved


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Linkedin or CV?

by Jake on April 10, 2012

So is Linkedin the new CV? Well quite possibly yes. You may be thinking that by mirroring your profile to your CV they are simply one and the same, but there is a major difference between the two.

What is that difference? Well it’s just the way they work. A traditional CV is very much a reactive document. You want a new job, see a role you like and email it across. Not much has really changed in that respect since the days of post and fax machines. But a Linkedin profile is very much proactive.

It’s there online all the time and if set up right, it can attract potential employers to you. Let us make no mistake, recruiters, head hunters and employers are looking on Linkedin all the time for new talent and a well crafted profile could land you an amazing job opportunity without you even actively looking.

There are now over 150 million users worldwide on Linkedin. That’s a lot of potential opportunities for you across the globe.

Recruiters, whether agency based or in-house view Linkedin as an amazing database of skilled professionals where they can hunt out new talent for their clients or departments. By matching keywords like they would on a normal recruitment database or job board they can find your details and make an approach to you.

Not everyone wants to be approached by recruiters, but let’s be honest, who stays in the same job for their entire lifetime? Not that many of us.

So why not update your profile and be ready for that day when you want to move on up the career ladder? Mirror your CV to your profile. Have accurate job titles and dates of employment. Make your that what you do is clearly set out and add in any achievements that make you stand out from the crowd.

Keywords are essential so get these into your profile too. Don’t spam it full of keywords though as this will simply render it unreadable. Always write for humans as they say. You could also look at the new skills section on Linkedin and get your keywords listed there too.

If you add a photo make sure it’s a professional one. I’d suggest a headshot only and try to smile.

Get your education details in the profile too. Put in the grades you achieved. When recruiters don’t see a grade they automatically think that you didn’t do well. This is probably not the case so make sure it’s clear what your achieved.

Actively chase up recommendations too. Ask colleagues and former managers to recommend you. It goes along way when hunting for a job if a recruiter or hiring manager can see some great recommendations about your work history.

There are a range of apps you can add into your profile too such as Slideshare. Do you speak at conferences? Then add those presentation to your profile. Show people what you are capable of doing.

To ensure you get the best results, always write in the first person and remember to include those keywords relating to your job. If you work in SEO make sure it’s mentioned. If you are a Java developer get that in there as well as related technical skills such as UNIX.

Use the status update too. This will help keep you visible to your connections and join some relevant groups to your industry. Interact in them as the more visible you are, the more likely someone will proactively approach you.

At the end of the day, the one thing you need to take away is the thought that Linkedin is a place where you can showcase your talents and achievements to the world, and at the same time new employers.

Will Linkedin replace the CV? Not yet, but it’s another tool you should have in your pocket of tricks for finding work.






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Facebook To Buy Instagram

by Jake on April 10, 2012

So news of a new acquisition hits the world as Facebook announces it is going to buy Instagram for $1bn (£629m) in a mix of cash and stocks.

Instagram is one of those online success stories that has seen massive growth since it’s launch in October 2010 when it was initially offered as only an iPhone app. Last week they announced a version for the ever growing Android market too.

The app is a free one and gives users the ability to take a photo and post it to their social media networks immediately. They have the option of 17 filters to apply to the photos they take allowing them to change the colour balance and add cool effects. It’s a cool app and I admit that it happens to be one of my favourites on my iPhone.

There are more than 30 million users of the app and they upload around 5 million photos per day.

Mark Zuckerberg of Facebook has pledged to continue developing Istagram allowing it to remain as a separate brand with the ability to post to multiple social media networks such as twitter.

The Facebook founder write on his fan page: “We think the fact that Instagram is connected to other services beyond Facebook is an important part of the experience.

“We plan on keeping features like the ability to post to other social networks, the ability to not share your Instagrams on Facebook if you want, and the ability to have followers and follow people separately from your friends on Facebook.”

“This is an important milestone for Facebook because it’s the first time we’ve ever acquired a product and company with so many users. We don’t plan on doing many more of these, if any at all.”

This is a major acquisition which has moved ahead at a fast pace ahead of Facebook’s planned flotation on the stock markets later this year. The firm is expected to float in may or June of this year for around $100bn

As you are well aware, Linkedin has to be just about the most powerful site online when it comes to networking for business. So how exactly can you get the most from this product? Like any tool it is only as good as the person using it.

So let us show you a few simple tricks and tips that will help you drive your Linkedin use up a gear or two.  It’s all about presence, so let’s begin.

1 – Goal Setting: 

So why have you set up a Linkedin profile? You need to think about this as it will be the motivating factor in what you do on the platform. Are you looking to be found? Maybe to get a new job or for business? Maybe you want to find new talent for your own company? Set a goal and work towards it. It can always be changed in the future as your personal or business needs grow.

2 – Picture Perfect: 

They say a picture paints a thousand words and never has a truer saying been so pertinent when it comes to Linkedin. This should simply be a headshot and preferably one where you are smiling. People love smiles. Forget those full body shots as they just don’t help you in business. Keep it as professional looking as you can.

Feel funny about people you don’t know seeing what you look like? Hit settings and make it so as only people you are connected to can see you. Simple.

3 – Headlines: 

You could simply use your job title, but with a little imagination you could really put this function to work for you. Why not have a call to action here too? If you are looking for work your might have something like ‘Highly Experienced <Your Job Title> Looking For Work’

The options are endless and you can update and change it at any time.

4 – Status Updates: 

Well Linkedin is a social media platform and so you should really look to engage with your connections. This is where status updates come into play. Each time you post an update it’s visible to your connections. I like to post interesting articles I find or you could send an update about something important that happened at work. This is a great way to stay in touch and on your connections radar.

5 – Your Summary: 

A summary should really be just about you rather than your company. People want to know about you personally and what it is that you do. Write about your duties at your current company and add in some highlights about major achievements. There is nothing wrong with letting people know you are good at what you do.

6 – Use Sections On Your Profile: 

Let’s say you are looking for a new job, or simply want to register on head hunters radars when they conduct their searches. Well a good way to do this is to add additional sections to your Linkedin profile.

These are extra pieces of information outside of who you work for and education. They can be things like languages spoken or projects you have worked on. I even set one up for public speaking gigs I’ve presented within my industry.

7 – Applications: 

There are now a large amount of applications that you can add on to your Linkedin profile. You might be thinking why bother? But let me tell you now, these can be a powerful marketing tool for you. They are an excellent way to drive engagement and showcase your skills to your connections. They range from Amazons reading list to adding slideshare presentations and integrating with WordPress blogs.

8 – Join Groups: 

There must just be about a group for any conceivable subject on Linkedin now. You are limited to joining just 50 so make sure you choose with care. I tend to join those groups that are related the industry I work in (SEO & Digital Marketing). These can be great places to get advice or help other people out. Social Media is all about engaging and whether you are looking for a new job or business opportunities you should start to engage within groups. Why not even start your very own group?

9 – Network: 

The real strength of your Linkedin network is the 1st degree connections you have. In some cases it is beneficial to connect with just about anyone as you want to really open up your network, but some people prefer to be more private and only link up with people they know. You do get a fair number of spam invites and I do screen people before I accept. Always personalise a message when you invite someone and explain why you want to connect. Don’t be a spam agent yourself as if 5 people say they don’t know you Linkedin will restrict your account.

10 – Skills: 

This is a new feature recently added and allows you to tag yourself with your skill set. This is a great option to highlight your personal skills, areas of interest or what it is your business can offer. Check it out and get yourself fully coded up.

So there you have it, a quick top 10 list of things you can do right now to improve your personal profile and start getting more out of LinkedIn.

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Welcome to Linkedin News

by Jake on April 9, 2012

So here we are with our very first post here at Linkedin News. The site is still under development but we have a huge amount of content all ready to be published here so as to help you get the most out of Linkedin. Looking to use the platform for business? We can help with some choice tips and advice for that.

Maybe you need to hire the very best talent in the market to help your company grow? No problems, we will show you some insider tips that the top head hunters around the world use.

There will be videos, articles and infographics to highlight all the latest trends with Linkedin as well as regular newsletters just in case you missed an article or two during the month.

So check back soon and we look forward to guiding through Linkedin and turning you into a true power user.

All the best.